Prime Route Freight is a dispatch service, not a platform, an app or a network. When you call, a person who knows your truck answers. That is the entire proposition, and everything else on this site follows from it.
Prime Route Freight is run out of Loganville, Georgia, twenty five miles east of Atlanta and inside one of the densest freight markets in the country.
The company exists because of a pattern that kept repeating. Carrier signs with a dispatch service. The percentage sounds reasonable. Three months later they are paying a fee on their detention, a weekly minimum on a week they sat, and they are ninety days from being allowed to leave.
None of that is necessary. It exists because it is profitable and because most carriers do not read the agreement closely enough to catch it. So the terms here are deliberately short and deliberately dull: seven percent of linehaul, nothing else, leave whenever you want.
The bet is simple. Make the money plain, answer the phone, and carriers stay because the work is good rather than because a notice period is holding them.
Seven percent of linehaul. Not of the invoice, not of your detention, not of your fuel surcharge. No volume tiers, no seasonal adjustment, no premium support package. If we ever needed to change it, we would tell you before it happened, not after.
Nothing gets booked on your authority without your word on the number. A dispatcher paid on volume has a quiet incentive to fill your week with cheap freight. Removing the decision from us removes the incentive.
You get a person, and they stay your person. They learn your truck, your lanes, your home time and the receivers you would rather never see again. You cannot build that with a rotating call centre and we are not going to pretend otherwise.
No contract, no notice period, no exit fee. If a month goes badly you can walk on a Friday and owe us nothing beyond the loads already run. We would rather earn next month than trap you into it.
Atlanta is one of the busiest freight markets in the United States. I-75, I-20 and I-85 meet here, the port of Savannah feeds it, and there is almost always freight moving in every direction.
Sitting inside that market means we know which brokers in the southeast pay on time, which lanes are running hot this month, and where the reload is when you deliver into a market that usually has none.
That does not box you into the region. Plenty of our carriers run coast to coast. It means when you want to come home to Georgia, or anywhere along those corridors, we can usually get you there with freight on the trailer instead of empty.
We would rather turn away a carrier we cannot serve well than sign them and disappoint them in week three.
No sales team, no call queue, no scripted pitch. One conversation about your truck and your lanes.
